Email Marketing Tips & Strategies To Maximize Your Profits
Building a list is only the first half of the equation. The other half is email marketing.
Email marketing can be very lucrative if you actually know how to sell ongoing products.
However, email marketing is literally one of the most controversial topics when it comes to internet marketing. Depending on who you ask, some marketers will suggest emailing your list 2-3 times a day, while others will recommend you only email once a week.
So, to pre-frame anyone reading this post, I just want to say that there is definitely no right or wrong answer when it comes to email marketing strategies.
What You Will Discover
- How to make money through email marketing
- How to make quick commissions through “Push Marketing”
- How to build a long term business through “Pull Marketing”
- Profiting through selling clicks
So, for starters, how exactly do we make money from email marketing?
Simple, we make money by selling products and services. Please do NOT complicate this process and think that there is a “Secret”
The real question you should be asking yourself is how do we sell products or services through Email marketing…
[su_heading size=”24″ margin=”30″]Strategy #1: Push Marketing[/su_heading]
Push marketing is where you slam your leads with affilaite promotions. You’re literally “Pushing” them to buy what you have to offer and sell. When it comes to email marketing, we’re talking about tricking your leads into opening your emails and ultimately clicking on your affiliate link hoping that they will buy from you.
Here is a classic example of a typical push email…[su_quote]
Subject Line: Your commission has been approved.
Body Copy: Hey,
You have made 2 sales and have earned $353.23.
Please confirm payment here (Insert affiliate link)
Good job and keep it up[Name] [/su_quote]
As you can see from the example above, these emails are usually very scammy, pushy and a lot of click baiting. Of course the example is quite extreme but falls under the same concept that the goal of the email is to go for the sale.
Here’s the true fact, lots of these “Anti-Guru” marketers are against this method, but at the same time most of them are not making money.
On the other hand, the “Gurus”, who are spamming their list with all sorts of hype, are making an absolute killing.
As I said from the start, there is no right or wrong way when it comes email marketing. Some people prioritize making money while others prioritize their brand. It’s really up to you.
The next strategy is…[su_heading size=”24″ margin=”30″]Strategy #2: Pull Marketing[/su_heading]
Pull marketing is where you want your leads to come to you voluntarily to buy products and services. This is where you want to build a relationship with your list so they trust you when you recommend a product. This strategy takes a lot of effort, hard work and is very time consuming, because building a relationship DOES NOT mean talking to your list as if they are your friend. That was an advice I was given and it failed miserably.
The number one tip I can give you is think back on how they actually entered your list. If they wanted more information on a topic then keep that in mind and work towards helping them achieve what they really want.
To be quite frank, “Pull marketing” is not newbie friendly at all regardless of what anyone has told you. You need to have some good copywriting skills, understand the process of becoming influential, having your own platform to communicate (Blog for example), and much, much more.
One thing to keep in mind though is that your subscribers are on other lists as well. So, if you don’t stand out from the rest, there’s a high chance that they will buy from other marketers.
The last strategy which I have no idea about is…[su_heading size=”24″ margin=”30″]Strategy #3: Selling Email Traffic[/su_heading]
Without a doubt, the easiest way to make money from your list is by selling traffic to other marketers. This is called building your solo ad business.
Solo ad businesses have been growing quite fast because a lot of marketers want guaranteed money instead of earning money through the traditional affiliate marketing route. Think about it: if you could make money by selling 100 clicks from your list, instead of having to learn all the skills on how to find a product to promote, sell the product, optimize campaigns, dealing with commission payouts and so on, wouldn’t you?
They just simply get a fixed PayPal payment for a certain number of clicks and they just deliver all the Email clicks to the marketer looking for traffic. Of course, it all sounds nice and easy to be a solo ads vendor… but the truth is far from it 🙂 nothing is easy in life.
To build a sustainable solo ad business, you will need to learn how to manage your list through list segmentation, quality separation and clicks optimization. You will also need to work on building your list to ensure you have fresh leads, more clicks which means more money.
That being said, I have never sold solo ads in my life so I’m only sharing what I learned from my marketing mates.
Before I finish up this post, please just remember that there is no right or wrong way to do email marketing.
It all comes down to YOU!
If your only desire is to make a ton of money then do what it takes to make money and ignore what others say or think about you.
If your goal is to build a tribe where others go to you for information and help, and see you as a friend then obviously you have to learn specific skills.
At the end of the day, you will NOT be making any money if you do not sell. You just need to understand what your market wants, understand WHY they are not opening your emails and understand WHY they are not buying from you. Answer these questions and work out a solution that best fits your way of marketing.
I know some may be disappointed reading this post as there is no clear “This is how you should do it” information.
Truth is, there isn’t. It all depends on you!
Again, if you want to learn more advance strategies and more in depth training on how to maximize profits through email marketing then I highly recommend you check out Super Affiliate Coaching Program.
Feel free to leave a comment and share your experience and knowledge.
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