How to Exclude your IP Address from Google Analytics

We all know how important it is to have Google Analytics installed on your website. All that valuable data will hopefully be put to good use! 🙂 If you haven’t already installed Google Analytics, you are reading the wrong post. You might want to check out this post on how to set up your site with Google Analytics.

It’s always nice to see traffic coming to your site and watching that graph rise within the Google Analytics dashboard.

But, how do we know that the data is accurate?

In particular, how do we know the stats are not just merely reflecting us visiting our site all the time? (Because I am sure we all do it many times on a daily basis. Well, at least initially … until we get over ourselves and start focusing on real action taking 🙂 )

What You Will Discover

  • How to find out what your home IP address is
  • How to filter out your own IP
  • Checking clean data to the best potential
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To ensure that the visitors are real unique visitors and not just you, you will need to exclude yourself from the equation and surprisingly this is easier than it sounds (Phew!). So what you have to do is to exclude your IP address from Google Analytics and I will show you how in this post.

Just follow these 4 simple steps. 🙂

[su_heading size=”24″ margin=”40″]Step 1. Find out your home IP Address[/su_heading]

If you don’t know what an IP address it, I suggest you check out the definition by Wikipedia (my trusted source for many things :P). First, you need to find out the IP address for all of the devices that you use from your home to log in to your website. The good thing is that this is extremely easy to do.

Simply type in ‘IP address’ or “what is my IP address” into Google’s search engine.

You should see a string of numbers or something like this at the top of the page.

[su_frame]what is my ip address[/su_frame]

If your IP address does not show by doing the simple Google search, don’t worry. Below are two websites, which will help you achieve the same goal:

Write the numbers of your IP address down somewhere or keep that tab open so you can refer back to it later. Alternatively, just copy and paste it into your Notepad or WordDoc.

[su_heading size=”24″ margin=”40″]Step 2. Log in to your Google Analytics Account[/su_heading]

Next, you have to log in to your Google Analytics account by using the email and password that you used to sign up.

[su_heading size=”24″ margin=”40″]Step 3. Head over to Filters[/su_heading]

Once you have logged in, there is an ‘Admin’ tab at the top of the page. Click into that. On the right hand side of the page, you should be able to find a ‘Filters’ section in the third column. If you are lost, have a look at the screenshot below.

[su_frame]Google analytics admin[/su_frame]


Once you click on ‘Filters‘, you only have one final step to go.

[su_heading size=”24″ margin=”40″]Step 4. Excluding your IP Address from Google Analytics[/su_heading]

Next, you need to create a filter by clicking ‘+New Filter‘ (see image below).

[su_frame]Adding new filter[/su_frame]

Give the new filter a name. Keep in mind this is only for your own personal reference, so you can name it whatever you like. For example, if you want to exclude your home IP address, you can just simply name it “Home IP”.

Under ‘Filter type‘, there are 2 options: ‘Pre-defined’ and ‘Custom.’ Leave it as ‘Pre-defined‘. Now it’s time to select whether we want to ‘Exclude’ or ‘Include’ it.  So, in our case we want to ‘Exclude’. When it comes to choosing a source or destination, we want to block out traffic from the IP addresses.

Next is to select an ‘Expression’. The ‘Expression’ we are after is the one that says “that are equal to”.

All that’s left now is to put in your IP address that you got from Google early and then hit ‘Save‘.

[su_frame]Excluding your IP Address[/su_frame]

If you want to block out more than one of your IP addresses, for example that from your office or coffee shop, just go through the same procedure and add another new filter to Google Analytics. You should get the drill by now!

Told you it was simple!

Now you can freely browse through your website without the need to worry about stuffing up your data.

As always, if you have any concerns or questions feel free to drop a comment or 2 at the bottom.

Let me know if you found this helpful! 🙂

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