How To Increase Optin Conversions By At Least 20-30% Guaranteed!
Today, I’m going to reveal some simple strategies that has helped me increase optin conversions by at least 20-30%..
What You Will Discover
- How to increase conversions by at least 20%
- How to laser target your leads
- How to build relationship at the point of contact
- Importance of split testing & optimisation
- How to build high converting squeeze pages using leadpages.net
Now, before I dive in and show you exactly what I did to get my conversion rate on my squeeze page to 81.4%, I want to take this opportunity to explain why it is so important that you build your list. We have all heard that the money is in the list and all that mumbo jumbo.
The truth is it is NOT simple as it sounds. If you want to learn more about list building, I suggest you read my post on How To Build A Profitable List.
OK! Now that I have your attention and you know exactly why it is so important to build your list, let’s dive into this, shall we?
So to destroy all the skeptic objections that you may have, here is a screen shot taken directly from my tracking tool.]
As you can see these results are consistent and not just a one hit wonder. So, how did I get such a high conversion rate?
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The secret lies in 4 important factors:
- Laser Targeted Leads
- Give them what they WANT! (NOT some PLR crap)
- Split Test/Optimize like no tomorrow
- LeadPages.Net (Without A Doubt The Best Tool)
That’s it fellas! That’s the secret recipe. Now I know many of you are thinking, “WOW, that’s all?” The truth is, yes! 🙂
Now, let’s break this down so you can take the information and go out there and smash it up!
1. Laser Targeted Leads
Getting thousands of visitors to your site is easy, but how do you get laser targeted visitors? The answer lies is in-depth targeting. For example, if you were to buy solo ads, don’t solely look for cheap clicks or a massive volume of clicks. Instead, what you want to look for is buyers traffic and naturally, you must be willing to spend a little extra. Buyers traffic is proven to convert 5 times more than freebie seeker traffic.
So, would you be willing to pay double the price for a click? Of course! 🙂
Whichever paid platforms you are marketing on, don’t aim for the masses, but only focus on those, who are ultra targeted. Like I said, you might have to pay a bit extra, but the difference in results are like day and night.
Another strategy is Forum Marketing. Yes, I know this method requires some manual work, but we’re talking about LASER TARGETED traffic here guys. Anyone lurking around the forum in a particular niche is ultra interested in what you have to offer and sell.
2. Give Them What They Want
I highly recommend you read this in-depth article on the importance of lead magnet. Basically, if what you’re giving away is broad and of very low quality, expect low conversions and poor leads. You want to make sure you treat them like a real life customer and you must genuinely want to help them by giving them information that they need.
Not only will they be more than happy to give you their email address, they will also be very grateful and will be willing to buy what you have to offer.
Here’s an example of our lead magnet…
3. Split Testing & Optimizing
Again, I highly recommend you read this article on Split Testing & Optimizing. I won’t say much here, because this topic has been so neglected that it’s almost disgusting. Think about it? How many marketers are actually split testing and optimizing? Now, how many marketers are failing? You get the point?
I mean, how does anyone know for sure that squeeze page A will convert higher than squeeze page B? The only way is to split test them and let data tell you which squeeze page converts better.
Put it this way, if you’re not split testing or optimizing, you’re pretty much guaranteed to fail!
So, if you’re reading this article, PLEASE remember to always split test and optimize your campaigns.
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4. Using Lead Pages to build your squeeze page
Leadpages is without a doubt the best tool when it comes to building marketing pages. Not only does it allow you to build proven templates that convert like crazy, it’s also hosted on their insane server, which means extremely fast load time for you.
How many times have you clicked on a link and waited for the page to load, then just closed it because it took too long? This is one of the main reasons, why the industry conversions are so low. You want to make sure your squeeze page loads quickly and nothing is better than to leverage a powerful server.
Another awesome feature that Lead Pages have is the ability to use “Templates” which are proven to work from real marketers. This means that the squeeze page you build using leadpages are already tested and proven to convert high.
I don’t want you to think to that Lead Pages is only good for building squeeze pages, so please watch our Leadpages tutorial where Andy walks you through the whole product.
To be honest with you, that’s really it guys! 🙂
All I can say is never overcomplicate things…
If you follow these 4 steps, I can guarantee you that your optin conversions WILL increase by at least 20%.
Let me know what you think in the comments below and if you have any other strategies to increase conversions.
Please do share with us 🙂