How To Test Traffic From Solo Ad Sellers
Solo ads is my favourite traffic generation method when it comes to building an email list, but they can also be a very risky business. Think about it… What solo ads involve is you paying someone money in advanced and hoping that they will ACTUALLY email their list on your behalf to deliver what they have promised you. It’s a shame, but truth is that there are bad people out there looking to scam and rip you off. Hence, there is a huge trust factor involved when it comes to buying solo ads.
What You Will Discover
- The risk and dangers when purchasing solo ads
- How to minimize your risk through basic research
- The importance of tracking your clicks and traffic quality
- How to buy traffic and scale them quickly
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I don’t know about you, but so many things can go wrong along the way. Some I have experienced first hand, while others I have only heard of from other marketers. The danger with buying solo ads is that the vendor can just take your money and then literally disappear… or, they could be sending cheap, low quality bot traffic to your sales page… and once you have paid them, there is nothing you can do to get your money back… well, almost nothing. You can always try file a dispute if you have paid through PayPal. If you do this promptly, they may be able to track it back and you may actually get your money back!
[su_heading size=”24″ margin=”40″]What Should We Do When We Buy Solo Ads?[/su_heading]
There are actually 4 steps to making sure you minimize your risks and maximize your investment.
Step 1: Social Proof
Always look for testimonials. Don’t limit yourself to testimonials in the form of written text, but also look for video testimonials. Also, never assume automatically that the testimonials are real and legit. Yes, Photoshop and fake testimonials are everywhere and often it is very hard to tell if they are fake. Here are some precautions that you can take:
- Make sure, the vendors have testimonials from different platforms, i.e. there are testimonials on their website, in different forums (e.g. the Warrior Forum), Facebook Groups (Solo Ad Testimonials) and so on. If there are consistent positive reviews, there is a high chance that they are real.
- Reach out to those who gave the testimonials and double check with them. (A lot of people don’t do this and I don’t quite understand why. It doesn’t take up much of your time and all you need to do is write a quick email or private message with 1-2 lines!)
- Search on fiverr.com and look for familiar faces in case they have bought the fake testimonials from Fiverr. (Yes, I busted a seller doing exactly that and exposed it in exclusive groups.)
Step 2: Be a Human
Reach out to the vendor. Buying and selling solo ads are a “people’s” business. This means you are not just dealing with an individual person but you are dealing them them in the context of a business. So reach out to them and chat to them. Ask them about their special offers and so on. They may be able to give you a good deal! Not to mention, by reaching out to the solo sellers and communicating with them, you open the doors for price negotiations and special deals. Read this post on “Questions To Ask Solo Ad Vendors”.
Step 3: Tracking Your Clicks
You want to track where the clicks are coming from, the opt in conversions, the traffic quality and so on. If you don’t track, you will quickly loose sight of everything and you won’t know if you should be buying more clicks from the same vendor or not. Tracking your clicks will also allow you to determine if the traffic are coming from real quality people or bot traffic. I have tried many tracking tools in the past but nothing has come close to Clickmagick. Read my full tutorial on Clickmagick here.
Step 4: Buying & Scaling
Test small. ALWAYS test small. I would start with 100 clicks and track everything. You want to make sure the traffic quality is good, the sellers are delivering their clicks on time and pretty much nothing fishy is going on. After you have concluded that the solo ad seller is legit and has good traffic. You would want to scale slowly.
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Some people get so excited after receiving some decent traffic from buying 100 clicks that they go back and purchase thousands of clicks. This opens the gate for these sellers to send you 50% good traffic and 50% bad traffic. This is why I suggest you scale in increments. For example, if the first 100 clicks have performed well for you, scale this to 200 clicks. If you get to know the vendor, they will often give you a good deal for purchasing additional clicks. Remember, only a small number of sellers are unethical scammers. Most of them are pretty good!
Because tracking is so important, let me repeat it one more time. I recommend always tracking everything!
In a nut shell, purchasing solo ads does have it’s risk but in return it can turn out to be very profitable. Just follow the 4 steps mentioned in this posts and you pretty good to go.
I have also written a posts on managing solo ad traffic in a nice and neat excel file. You can read it here.
I hope you enjoyed the short read and if you have other strategies up your sleeves, please feel free to comment below and share! 🙂