6 Core Steps To Launching Your Own Information Product – Guide For Beginners
Launching your own information product is easily one of the most lucrative business models online. Products (both digital and physical in nature) are being launched every single day.
It happens both in the online and offline world (think of Apple or Microsoft, for example). The idea is to generate a huge buzz around an up-coming product, get as many people excited about the launch as possible and tease them enough, so that they can’t wait to purchase the product. That’s what’s responsible for the massive queue of people lining up for hours and hours just to get their hands on the latest Apple gadgets.
Fortunately, launching a digital product online is so much easier compared to launching a product in the offline world. I have boiled it down to 6 Core Steps to get you started.
If you’re looking for a burst of income and are willing to work hard, then launching your own information product is a great start.
What You Will Discover
- How to get started with launching your own information product
- What determines a quality product
- The important pages needed before the launch
- How to maximise exposure to your up-coming launch
- How to generate buzz in the marketplace
- How to recruit Joint Venture partners and affiliates
6 Core Steps To Launching Your Own Information Product
Step 1: Research
This goes without saying BUT so many marketers just assume they know what the market wants. Of course, everyone wants to make money or lose weight, but that’s not good enough. You need to do proper research, so that you know exactly what your market wants to learn about.
Good places to check out are forums, marketplaces (like Clickbank.com) and Q&A sites.
The key is to gather ideas around a specific niche and see what kinds of questions people are asking, what kinds of solutions they are actively seeking for their problems and so on.
A good example is diet foods – more specifically, paleo diet. Back when paleo diet was trending, there was a cookbook that was launched on Clickbank.
For the first few months, it did an absolute killing, because there was high demand and it’s so much easier to sell what the market audience wants.
You don’t have to be an expert in the area you want to create a product about. However, it most definitely helps if you understand your market audience.
Step 2: Creating Your Product
When you’re creating your own product, there are 3 criteria that it needs to fulfil:
- The product must be 100% newbie-friendly. Ask yourself this: “If my kids or parents go through this product, can they understand and benefit from it?” The answer to that is important!
- The product must outline a step-by-step process. If you can make your product newbie-friendly AND very actionable, the perceived value will increase dramatically. You see, no matter how good your product is, the sad fact is that only 1% of your customers will actually take action and implement what they’ll discover inside your product. This is why you need to paint a clear vision and provide your customers with “Positive Expectancy”. What I mean by this is that your customer NEEDS to be able to “see” themselves doing what you teach.
- The product must be engaging. Whether it is a video training series or an eBook, it needs to be entertaining. If your customer reads the first few pages and they feel like they are reading something that is written by a robot… They will struggle to finish the rest of the eBook! Be sure to add some personality into it, because at the end of the day, it is your brand!
Now, you have a few choices when it comes to creating the product itself. You could either research the topic at hand and become knowledgeable enough to teach the subject, or you could outsource it to an expert.
Of course, by outsourcing it, it will come at an extra cost and you definitely get what you pay for. This leads me to the next point…
Step 3: Upsells
This is not mandatory, but if you want to make the most out of your buck, you need a good sales funnel.
Yes, I know some people hate buying products when there are upsells, downsells, cross-sells and so on. But as product creators, if you don’t have a funnel, you’re LITERALLY throwing money away!
Keep in mind that the money is really made from the higher price upsells and backend products, but you don’t want to sell just anything! The upsells need to be congruent to your initial offer and compliment it.
There is nothing worse for a customer, than finding out they NEED to pay extra for your product to work. Your upsells are only supposed to compliment the front end!
Step 4: Pre-Launch Period
It’s always good to get testimonials and have social proof in preparation for launching your own information product. The best way to get these is giving out review copies. Not only will you get good feedback for your product, but you can also ask for a testimonial. And hey, even if you receive more negative than positive feedback, it’s a good indicator that you need to go back to the drawing board and improve wherever possible.
Step 5: Sales Page
Finally, once your product is completed, it’s time to create a sales page. If you don’t have the copywriting and designing skills, I have one advice for you: Outsource it!
When it comes down to conversions, sure you could save a few bucks by doing itself, BUT you could be losing out a lot on sales conversions.
It’s best to let the experts take care of it and pay them for their good job. It makes all the difference!
Step 6: Listing Your Product
Test your funnel and see if everything is functioning properly.
A good way to expose your product is by listing it on launch sites. These are websites where affiliates look for products to promote and decide whether your product is a good fit for them.
Here are a few websites you could use:
It is important to list your product nice and early, so you get enough time for affiliates to check out your product and funnel, as well as allowing them time to set up promotions for it.
I know some say that 20% of your affiliates will make 80% of your sales, but truthfully I think that’s wrong. I think it’s something like 90% of your total sales or income will come from 5% of your affiliates or JVs. That’s why it is extremely important that you have lots of affiliates and JV’s supporting your launch.
Launching your own information product is definitely not out of reach for you, if you truly put in the time and effort. Although it might be daunting and stressful, the rewards are great and definitely worthwhile!
If you have any questions, feel free to drop a comment or two below!