How To Use Long Tail Pro To Find Lucrative Keywords
I don’t know about you but coming up with keywords to write about on your own can be tough.
More importantly, coming up with “money making” keywords on your own is even harder!
As the “G” animals come out to play, it’s becoming more and more difficult to rank sites with bare minimum research.
So it’s more crucial than ever, that we place our focus to where it really counts. And that’s keyword research, which I’m sure you know all about it already. If not, you’re reading the wrong post! You need to read the guide on keyword research.
Sure, there are tools out there like Google Keyword Planner and the like but they could only do so much for you.
Why not use a software that utilizes Google’s KW planner and a competitive analysis tool, all in the one place?
That software is called Long Tail Pro. A tool that helps you find sweet long tail keywords to easily climb up the ranks in Google.
What You Will Discover
- How to set up your long tail pro campaigns
- How to use it to find keyword ideas
- How to analyse the competition
- Why it will be your best friend
Let’s begin with…[su_heading size=”24″ margin=”30″]Setting Up Your Campaigns[/su_heading]
Before you even begin searching for keywords, you’ll first need to create a campaign. The way a campaign works, is like having a set project. One campaign could be a niche site on tennis racquets while another could be about shoes.
It’s also useful for segmenting different countries and languages.
For example, your website could be in Japanese and only targeting Australian. Wouldn’t be too useful to find keywords that are high in competition globally.
Hope you get the gist!
Fill in the blanks so we could move on to…[su_heading size=”24″ margin=”30″]Adding Seed Keywords[/su_heading]
You’re probably thinking…
Seed? Seed keywords?
Honestly, it’s just a fancy word for base or foundation. It’s the keyword you want to start off with and want to expand on.
Maybe an example will help out a little.
Let’s say we wanted to target dog training as our niche, what type of keywords would be a profitable keyword?
Dog toys? Dog crates? Dog beds?
All of these are seed keywords. We could definitely try and rank for these keywords but I’d imagine it would be quite competitive and challenging.
Adding more words to those keywords would make the searchers thinner and also less competitive.
That’s why this tool is called “Long Tail” pro.
It is to assist us in finding some awesome keywords that have more than 2-3 words but at the same time, brings in a decent amount of traffic.
You’ll have to come up with a list of seed keywords to begin with, depending on your niche. If you don’t have a niche to go for, then I suggest you read the profitable niche research article.
All you have to do with that list is to plug it in the box where it says “type or paste seed keywords” and click “add”.
Don’t let the line “Add your own keywords” under the box confuse you. The only time you’ll want to tick the box and add your keywords is when you want to find specific keywords. This will only generate the keywords your after and won’t spit out any extra related keywords.
A little handy section to tick are the additional filters. Without filters, you might be seeing 1000’s of keywords appear in-front of you which might seem scary. Most of them keywords will be irrelevant and so you’ll be skipping pass a lot of them.
That’s why I recommend you set up some filters to make the sifting a lot easier.
A typical filter would be:
Global Search Volume ticked.
Average Local Searches: Min. 500
Number of words: Min. 3
Once you’re ready to launch, click on the massive yellow button to get some keyword ideas rolling in. (Could take a couple of minutes)[su_heading size=”24″ margin=”30″]Understanding The Data[/su_heading]
At a first glance, you will see a whole bunch of rows and columns.
Under the tab “keywords”, are all the keywords idea that was generated.
Next to it, is an Avg. CPC, this stands for Average Cost Per Click. This column doesn’t offer us much besides the fact that people are willing to spend that much per click for any particular search term.
Beside that is the Local Searches, this is the number of people, per month who searched for that keyword. You can also arrange it from highest searches to lowest searches by clicking the local searches tab.
Don’t mistaken the Advertiser Competition tab as a means of how hard it is to rank. This section is purely used for Google’s Adwords and it represents how many people are placing ads for that keyword.
You will notice in the picture, I have a tab called Avg. KC. This stands for for Average Keyword Competition, which uses a whole bunch of different metrics and calculations to estimate how hard or easy it is to rank for that specific keyword. To have this available, you will need to upgrade your tool from pro to platinum, which cost about $17 per month.
Find an interesting keyword that you think it may or may not be good and click into it.[su_heading size=”24″ margin=”30″]Good keywords to Target[/su_heading]
Knowing which keyword to target can take up some time, even with the help of long tail pro. Its vitally important that we do spend sometime in the research department before we decide to build ourselves a lucrative niche site.
So how do we know if the keyword is good to aim for?
Having a good amount of searches per month is a good starting point. But understanding the competition will give you the green light to go.
First things first, you will need to get yourself a Moz access ID and a secret key before analysing any data in this next section.
Simply go here: https://moz.com/products/api/keys
Create a free account and generate a secret key. Use the information provided and plug it into Long Tail Pro. It should look something like this…
Now that we got our Moz API key integrated, let’s check out our competition and see how that keyword fairs.
Important metrics to look at are the Page Authority, Domain Authority and Juice Links. This will be a good indicator on how strong the pages ranking in Google’s top 10 are.
This is a general guideline to help you decide:
- If both the page and domain authority are above 50, you can expect some very heavy lifting to be done.
- If the page authority is extremely low but the domain authority is high, you may stand a chance.
- If you find sites with really low page and domain authority, you’re in luck! You found yourself a winner.
Of course, you’ll also want to have a look at their linking profile. Whether they have powerful links pointing their way and how many.
I don’t rely too much on the KC value as it can be quite inaccurate but it’s still something to consider. The general rule of thumb is, anything under 30 is relatively low in competition. But it’s not always the case and sometimes, you’ll just have to test it out.
Judging from the URLs that are ranking, this keyword will be quite difficult to rank. Although the KC value is only 26, the sites up there are monsters!
You can see the site that’s in the 10th position is the only one with cheap dog crates in the title and it’s still pushed to the bottom of page 1. This tells us that the websites above it are huge and it’s quite expected, being eBay, Walmart, Amazon and other big companies.
Although it’s not impossible to rank for this keyword but for a search volume of 2,400, it’s simply not worth our time and effort.
The typical websites we want to see are weaker sites like brand new sites, other niche sites and unrelated sites that some how manage to get lost in the woods along the way.
This is why I want to emphasize that spending the extra time to research your keywords will save you a lot of headache later down the track. I would happily spend the extra day just to find keywords that pull in the cash.[su_heading size=”24″ margin=”30″]My Thoughts on Long Tail Pro[/su_heading]
Overall, I believe Long Tail Pro is a definite must-have for any kind of keyword research, whether you want to come up with ideas to write for your blog or searching for highly lucrative keywords to rank for your niche site.
Long Tail Pro is extremely easy to use yet it is so powerful. It has cut down my research time immensely, allowing me more time to focus on other projects.
It also has a couple of other features like adding keywords to your favourites list and rank checker to see where you are sitting in Google.
With the added combination of backlinks analysis tools, you will find your keyword research to be very profitable and fast!
If you haven’t got it yet, I highly recommend you check out Long Tail Pro!
Hope you enjoyed my tutorial!
Feel free to leave a comment below and tell us about your experiences of Long Tail Pro. The good, the bad and the ugly!