Pay Per View (PPV) Tutorial Guide For Beginners
Pop ups (which are also known as Pay Per View or PPV) are probably the most annoying form of traffic, when it comes to user experience. People get annoyed with it and quite frankly, they hate it!
That being said, there is so much money to be made as an affiliate marketer and if you haven’t tapped into PPV yet, you’re seriously missing out BIG TIME!
What You Will Discover
- Why you should tap into pop up traffic
- Certain niches you should start with as a beginner
- Why you should use landing pages instead of direct linking
- How to do proper keyword research and URL research
- How to create a campaign from scratch with TrafficVance.com
If you enjoy the video training, please share some love!
To make sure everyone is on the same page before we dive into the meat and potatoes of pop up traffic, I want to say that I’ve only had good experiences promoting CPA offers and building my own list.
I recommend you read these two posts first to fully understand what we’re going to cover throughout this tutorial.
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Let’s start with an overview or blueprint of how Pay Per View traffic works.
Blueprint Of Pay Per View Traffic
As you can see from the above image. There are really only 5 steps to this process.
1. Find an offer to promote
2. Keyword and URL research
3. Building landing pages
4. Create your campaigns
5. Split Test, Optimize & Scale
In all my tutorials, you will find that marketing generally follows the same process.
The truth is once you master the art of marketing, it’s just a matter of rinse and repeat.
My advice is to never ever over complicate marketing and just take massive action!
Finding an offer to promote
Unlike most traffic sources out there, pop up traffic is a form of “Interruption Marketing“.
This means that our visitors are NOT expecting our ads and to make things worse, they probably hate seeing our ads.
The reason why you need to know this is because we have to promote specific offers and structure it in a way to grab our prospect’s attention and interest immediately.
One of the easiest way to look for an offer to promote is by heading over to OfferVault.com. Read this guide here on how to use OfferVault to look for offers.
In a nutshell, when looking for an offer to promote, you want to use your “Common Sense“.
Do you think your prospect will watch a 50 minute sales video on a pop up?
Or, do you think you have a higher chance making money asking your prospect to enter a zip code or email?
Pretty much every niche can convert well on PPV Traffic but below are some the niches that I’ve tapped into and is doing very well.
- Dating Offers
- Biz Op (Usually my own squeeze page to my own offer)
- Gaming offers
- Credit Report
- PC Repairs
- Email Submits
- Weight Loss
- Skin Care
Manual Keyword and URL Research
After you have chosen a product to promote, the next step is to do some “Targeting Research”
Our pop up ad will only appear on specific websites and keywords that we want to target.
If you’re promoting a weight loss offer, do you want to target RandomWeightLossWebsite.com or WhoIsChuck.com?
I hope the answer is quite obvious.
This goes with targeting keywords as well. Would you rather target the keyword
“How to lose weight” or “What to eat for dinner“?
I know these are obvious and rather stupid examples, but the point I’m trying to make is you need to take your targeting very seriously, because you can easily generate millions of views per day and blow your budget in a matter of minutes.
The key is to keep your keyword relevant to the product you are promoting.
Let’s start with Keyword Research
For starters, please read Andy’s Keyword Research In-Depth Guide Here.
Targeting keywords is actually not my favourite, when it comes to PPV traffic, because URL targeting is a lot more profitable.
That being said, long tail keywords can work really well.
An example of a long tail keyword is something like “Legit weight loss pills for women“.
So obviously, the traffic volume won’t be huge because the keyword is highly specific, but it is definitely 100% targeted if you’re promoting weight loss pills for women.
I don’t recommend you target keywords like “weight loss“. These keywords can easily drain your budget in a matter of minutes.
It’s so non-specific and broad making it extremely hard to profit from.
So to sum it up, I recommend you read Andy’s guide on keyword research and to always use your “Common Sense” when targeting keywords.
As long as you understand the importance of generating “Laser Targeted” traffic, you should be fine.
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URL or Website Targeting Research
Website or URL targeting is a lot more specific, because our prospect needs to land on a specific webpage, before our ads are shown. This is the method of targeting I highly recommend, especially if you’re just starting out.
So again, let’s say you’re promoting a weight loss offer. You can easily target those big websites like JennyCraig.com or WeightWatchers.com.
If anyone was to visit either of those sites, they clearly want to lose weight. When our offer pops up in front of this audience, it would be it pretty easy to convert your traffic.
However, you can take it a step further and target more “Specific Pages“.
For example, you can target visitors, who visit “http://www.jennycraig.com/site/learn/article/12-healthy-goals-for-2015”.
Such targeting is a lot more qualified compared to just targeting visitors to the home page, right?
This is because only people, who are really interested in health and weight loss would be reading that page.
Knowing The Demographic Of Your Traffic
Another important factor, when it comes to website targeting, is actually knowing your demographic that visits a specific site.
For example, would you market differently if you knew exactly how old your visitor is, what their gender is, what their interests are, where they live and so on?
I recommend you read this post on “Demographic Market Research“.
One of the easiest ways to find websites to target is to head over to Google.com and type in a keyword, say “Weight Loss” for example.
You will see a whole bunch of sites ranking on the first page of the search results, which are ultra targeted and relevant to the keyword “weight loss”.
Simply just copy and paste them into a note pad. You will need to refer back to them a little later.
Now rinse and repeat these steps for other keywords like “how to lose weight“, “lose weight fast” and so on.
Truth is, there are lots of tools out there that can automate the process of “URL Scraping” for you, but if you’re brand new, I would rather you understand the process and do it manually at first.
If you’re brand new and just starting out, I recommend you start with a list of 10-20 websites to target. Run a campaign and get your feet wet.
It’s better than trying to come up with thousands of URL and then struggle to optimize or track everything.
Why You Must Have A Landing Page
A landing page plays a HUGE factor, if you want to succeed with PPV traffic.
I recommend you read this post here on “Direct Linking or Landing Pages“.
Remember that we are ‘interrupting’ our visitors in the midst of whatever they are doing online.
Asking them to take take out their credit card, fill in a short form or entering their email could be a bit “too much”.
Not to mention, some offers don’t really have an “In Your Face” factor and so the prospects will usually just close the page.
On the other hand, if you pop up your own lander, you can call out to your prospect and grab their attention immediately.
What do all these landers have in common?
- They grab your attention almost immediately with attention grabbing words like “Congratulations“, “Attention“, “Warning” and “FREE“
- They have a clear benefit for why the visitor should “Click Through”
- Lastly, they have a “Strong Call To Action”.
As you can see, these landers are nothing special and do not require a PhD in coding to build them. Andy actually wrote an awesome post on “How to build a landing page”, I recommend you check it out if you don’t know how to build one yet.
Another thing to note is that it is 100% risk free for our visitors to click through.
What we’re trying to do here is ask for a “Micro-Commitment“.
We are not asking them to enter their credit card details and so on just yet.
After the prospect has performed the first action (micro-commitment), it is a lot easier to get them to perform another action. This is a strategy that has been proven to increase conversions.
Let’s do a quick recap on what we’ve covered so far…
- We found an offer to promote
- We have done some keyword and website research
- We have built our own landers instead of direct linking to increase conversions
The next step is to create your campaign.
Creating Your Campaign With Traffic Vance
There are many different PPV networks out there, but the best is without a doubt TrafficVance.
I’m going to walk you through how to set up your campaigns with Traffic Vance, but it’s almost the same with most networks.
It’s a bit hard to walk you through creating a campaign with just images and text, but I’ll try my best.
When you have an account with TrafficVance, all you need to do is “Create A New Campaign” and you should see something like this…
Campaign Name: Give your campaign a name that you can remember, so that you know exactly what it is about (e.g. the name of your offer).
Campaign Description: Just a few words to describe your campaign. For example, “My PC BackUp, Lander 1, URL Targeting Only”
Daily budget: This is the amount you are willing to spend per day. For now, just stick the “Basic”. Keep in mind that sometimes, your budget will go overboard. This is because the traffic comes in really quickly and sometimes it takes some time to pause your campaigns.
So, don’t freak out if you end up spending $14 on a specific day even though your budget is only set to $10.
Just hit the “Next >>” button once you’re done.
You should see a page that looks like this…
I just realized that it’s probably a waste of time breaking each step down, as there are simple prompts on how to set it up as you go along.
Basically, if you follow the steps from these images, you will then have the option to review the campaign and then submit it for approval.
TrafficVance will have to go through your campaign and approve it manually. This is to make sure that you comply with their terms of conditions.
Split Test, Optimize & Scale
As a marketer, you need to fully understand the importance of split testing, optimizing and scaling.
I recommend you read this post here, where I go into depth on how to “Split Test, Optimize and Scale“.
Nothing is definitely right and nothing is definitely wrong. That’s why split testing is so important.
You won’t know for sure until you split test.
Here’s what you need to be split testing:
- Different Offers
- Different Variations of landing pages
- Different targeting parameters
- Different PPV Networks
- Possibly Direct Linking vs Landing Pages
You need to split test these until you can find the winning results. Once you know which offer converts better or which landing page has a higher CTR, the next step is to start optimizing.
Optimizing your campaigns means killing losing targeting parameters and scaling winning targeting parameters.
Create more variations of the winning landers to try and increase click through rate and conversions.
After you optimize your campaigns, you should have a winning campaign.
The last step is to scale your campaigns.
You can do this by…
- Increasing your daily budget
- Widening your targeting
- Scale across different networks
- You can even ask for a pay bump
And that’s pretty much it!
Affiliate marketing with PPV traffic is not necessarily an advanced topic, but it does require a lot work and testing.
Unlike, some other strategies, you do need to invest in your own tools and resources.
You want to make sure you have a proper tracking tool like Voluum. Read this guide here on tracking CPA Campaigns.
You also want to invest in a dedicated hosting server, spy tools and maybe a tool to help you build instant landers.
In summary, PPV traffic is definitely very lucrative, but just understand that there is a lot of work involved to making it work.
I hope you have enjoyed this tutorial and please leave a comment below to share your experience or ask any questions.