How To Do Proper Market Research For Your Marketing Campaigns
If you’re not serious about researching your market audience then there is a high chance you’re failing. I mean, if you’re trying to sell a product or services without knowing anything about your market, you’re just marketing blindly and hoping for the best.
What You Will Discover
- How to use different tools to find our demographics
- How to use Google Trends to determine a profitable niche
- How to use Google Display Planner for advance data
First, let’s talk about researching the authority of a particular websites. A very simple tool you can use is Alexa.com.[su_heading size=”24″ margin=”30″]Alexa.com[/su_heading]
Some reasons for wanting to know this information is when you’re buying a banner space on a particular website or just want to check out how much traffic it is getting on a daily basis.
Alexa ranks sites worldwide and also provide you with some basic demographic data which is very useful.
All you need to do is paste in a website into the search bar and click on search. Alexa will then spit back some data at you including global ranks, bounce rates, daily page views, time on site, gender of audience, education levels and where the visitor is browsing from.
It also shows audience geography which is extremely useful when it comes to researching the quality of the traffic.
There’s a lot more data that can be used so I suggest you head over to Alexa.com and just do some fun research.[sociallocker id=”1398″]
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[su_heading size=”24″ margin=”30″]SimilarWeb.com[/su_heading]
Next we have Similar Web.
Similar web is also another tool we can use to do basic market research. Some data you can collect are as follows:
- Estimated visitors per month
- Average time on site per visitors
- Traffic Sources like search engines, social media, direct, referrals and so on.
- Organic keywords that are ranking in the search engines
- You can also find out the audience interests. This is very important when setting up campaigns like pay per view.
Here’s an example of what to expect:
Again, there’s a lot more data you can gather so I suggest you to head over to SimilarWeb.com and play around with it.
Compete.com is also very similar tool to Alexa and SimilarWeb.
It will also give you data like the number visitors per month, similar sites and where it comes from. You can also compare the difference between website A to website B to make a better and more profitable decision when marketing[su_heading size=”24″ margin=”30″]Google Trends[/su_heading]
If you want to find out how popular a specific niche or topic is, you can use Google Trends.
Google Trends will show you the search pattern of a specific keyword so you can use to determine if it’s worth tapping into.
Below is an example of using Google Trends.
- Learn Japanese
- Learn Korean
- Learn Spanish
The results shows that there are a lot more people interested in learning Spanish compared to learning Korean and Japanese. However, the trend for learning Spanish is gradually dropping, same with learning Japanese (Yellow and Blue line).
Learning Korean on the other hand, even though has lower traffic, you can see that it has a consistent demand and is increasing slowly.
This is powerful stuff and you can use these data to your advantages to look for trending Niches and dying niches.[sociallocker id=”1398″]
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Stay Awesome![/sociallocker] [su_heading size=”24″ margin=”30″]Google Display Planner[/su_heading]
The last tool I want to talk about is Google Display Planner.
This is an extremely powerful tool that not many marketers use for their marketing campaigns. You can literally find out so much information just from this tool alone.
I’m talking about finding out the age group who visits a particular website or even typed in a specific keyword.
Related websites and keywords.
How competitive a specific keyword is or how much traffic a website is getting.
Here’s an example of what information you can get from Google Display Planner:
Let’s just say that you can collect LOTS of data when using Google Display Planner.
You will need a gmail account to use Google Display Planner because it is a tool that belongs to Google Adwords.
Keep in mind that this guide is written to help you get started with doing some basic market research.
There are lots of paid tools out there that can do a lot more.
Each traffic sources will also have their own spy tools where you can spy on your competitor and see what they are doing.
So if you’re serious about a specific traffic source, I recommend you look into relevant spy tools.
I hope this guide has been helpful and feel free to leave a comment below if you have something cool to share or just want to ask a question!