Important Questions To Ask Solo Ads Vendors Before Buying Any Traffic
This post might bore some people, but for those who take it seriously, it can make the difference between success and failure. Dismiss at your own risk.
What You Will Discover
- 6 must ask questions before purchasing solo ads
- How to negotiate for discounts and special deals
- How to build long term relationship with vendors
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Buying solo ads to build your list is not just a matter of finding a vendor and blindly ordering clicks.
For example, there are some important questions to ask solo ads vendors and testing of their traffic before you scale your business. Let me explain exactly what I am talking about.
[su_highlight]Questions => Negotiation => Communication => Build Relationship! [/su_highlight]
You need to accomplish all 4 of these steps in order to sustain a successful solo ads business.[su_heading size=”24″ margin=”40″]Step 1: Questions[/su_heading] So, let’s start with the questions you need to ask these solo ad vendors, when you first contact them.
- Do they offer solo ads? Yes, I know this may seem like a stupid question, especially when you can see it all on their sales page. However, it’s important to get a response back from them. You want to make sure they respond to their customers, because the last thing you want to happen is you getting scammed, right?
- How do they build their list? We all know that not all list are made equal and depending on how they build it, the quality can definitely vary.
- What packages do they offer? Normally when it comes to solo ads, the more clicks you buy, the cheaper the CPC (cost per click). You want to have an idea on their pricing model to negotiate good deals later on.
- Have they promoted product X in the past? This one is important. For example, if you are promoting an affiliate product, you want to make sure that no one else has promoted the SAME product with the SAME vendor at the SAME time. You want to make sure that you wait at least 30 days until you promote the same product. Just to be safe!
- When can they send out your solo ad? Again, you want to track your traffic and make sure everything is running smoothly.
- Can you use your own swipe or are they going to write the swipe for you? I underestimated this when I first started and it costed me a lot of money. Basically, when vendors choose to write a swipe for you, you can almost bet that the emails are going to be overdosed with hype. It’s just natural that these vendors want to get easy clicks from their subscribers. That’s why you need to adjust your squeeze page so it matches with the swipe to keep things congruent. It’s best if you have the option to write your own swipes.
Now, these are just a handful of questions and there are definitely a lot more depending on what you’re promoting.
Basically, don’t jump into buying any traffic without proper preparation. You will lose money![su_heading size=”24″ margin=”40″]Step 2: Negotiation[/su_heading]
Next, you want to negotiate with the solo ad vendor. Quite honestly, there are only 3 angles to go about this.
- The Newbie. Say something like “Hi, I’m a first time buyer and it would be awesome if you can give me a discount so I can test out the traffic. If it goes well, I’ll definitely be a loyal customer and give you an awesome testimonial”. This approach pretty much speaks for itself. You want to sort of bribe them with a good testimonial. For solo ad vendors, it is important to make sure first time buyers are happy. 🙂
- The Bargainer. “If I buy 1,000 clicks are you able to give me $30 off?” Keep in mind this is NOT a sales training, LOL. But yeah, when you offer to purchase a huge amount of clicks and ask for a small cut off the price, the solo ad vendor will usually be happy to comply.
- The VIP. “Hey, awesome traffic and service mate. I would love to be an on-going customer. Do you have any special deals for VIP buyers or a monthly deal?” Again, this pretty much speaks for itself.
In a nutshell, if you DON’T try and ask for a discount, you won’t get one! If you try, the worst case scenario is you buy at the normal price anyway. So, go out there and put on your negotiating caps on![su_heading size=”24″ margin=”40″]Step 3 & 4: Communication & Building Relationship[/su_heading]
Communication and Building a Relationship with the vendor pretty much go hand in hand.
You want to make sure you have a list of trusted vendors, so you can always go back and buy traffic knowing that their service is going to be good quality.
These vendors can usually be contacted via Skype, Facebook and other means. Add them!
You want to be their friends. Talk to them about internet marketing related stuff and NOT just about business.
What happens is they usually feel OBLIGATED to over deliver your clicks and give you a good deal. It’s just natural reciprocation. 🙂
I hope you guys enjoyed the read and make sure you actually implement what you’ve just learned.
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Don’t be lazy and just buy clicks! Go out of your way and do what you have to do to build your business.